LUCA Project News
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NEWS from July 2025
Successful International Gathering Highlights Digital Sales Skills in Porto Sant’Elpidio
On July 1st, 2025, Villa Baruchello in Porto Sant’Elpidio, Italy, played host to a highly successful international expert meeting that brought together key voices from across Europe to discuss the future of digital sales. The event marked the final conference of the Erasmus+ project LUCA – Leveling Up Commercial Agents, and stood out as a significant milestone in the project’s mission to enhance the digital competencies of commercial agents.
Under the theme “Digital Skills for Global Commercial Growth: Contribution of European Projects,” the gathering drew nearly 100 participants, including sales professionals, corporate representatives, policymakers, and association leaders from Italy and across Europe. Organizations such as Regione Marche, the Municipality of Porto Sant’Elpidio, ENASARCO, USARCI, and IUCAB were all represented, reflecting the event’s broad relevance and strong support.
Key highlights included:
- Insightful keynotes from Prof. Deva Rangarajan of IESEG Business School (France) and Austrian sales tech expert Philipp Schachinger, who addressed the evolving demands of digital sales.
- A presentation of the LUCA project’s results by Prof. Christian Stadlmann of the University of Applied Sciences Upper Austria, showcasing concrete outcomes and tools developed to support digital upskilling.
- A panel discussion featuring experts from Alperia, Vianova, USARCI Marche, and IUCAB, who debated the changing role of sales agents and the importance of lifelong learning in a digital economy.
The day concluded with an open Q&A session followed by a networking dinner, fostering meaningful exchange among participants in an informal setting. Thanks to simultaneous Italian-English translation, the event maintained accessibility and inclusivity for its diverse international audience.
With a strong turnout and dynamic contributions from multiple sectors, the event successfully highlighted the increasing importance of digital skills in commercial roles and reinforced the value of cross-border educational initiatives like LUCA.
NEWS from June 2025
On July 1st, at Villa Baruchello (Porto Sant’Elpidio), don’t miss this unmissable event to explore the future of commercial networks!
The Future of Commercial Networks for Business Development: Results from a European Project
- From 4:00 PM to 7:00 PM, we’ll hear innovative ideas and insights on the development of commercial networks and the challenges ahead.
- With simultaneous ITA/ENG translation, everyone will be able to actively participate and enrich the discussion.
- Afterwards, a social dinner will offer the chance to continue exchanging ideas and building new connections in an informal setting.
We look forward to an afternoon of networking, inspiration, and growth!
Register here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=jUF7ESH7b0GoXx6f9yW_LJ0rArorMcpLuP9HvNwSwahUMVlQWTREVUNHRURWU0RDRFY4MEozT0taQy4u&origin
NEWS from April 2025
Increase your digital skills
We would like to invite you to take part in the pilot testing phase of our project, because we strongly believe our eLearning platform would be of benefit to you.
YOUR BENEFITS as a commercial agent for taking part in our testing phase:
• You will have free access to an innovative online training platform.
• After successful finalisation of every module, you will receive a “Confirmation of successful participation”. After finalisation of all 4 modules, you will receive a badge which can be used for example in your LinkedIn profile.
• In addition, you will be invited to attend an international event including a gala dinner which will take place on 1st July 2025 in Italy (Limited number of participants – first come, first served). In this event, sales and tech-experts will give you insights into new developments relevant for commercial agents’ business plus a unique networking opportunity is offered.
• You will have free access to an innovative online training platform.
• After successful finalisation of every module, you will receive a “Confirmation of successful participation”. After finalisation of all 4 modules, you will receive a badge which can be used for example in your LinkedIn profile.
• In addition, you will be invited to attend an international event including a gala dinner which will take place on 1st July 2025 in Italy (Limited number of participants – first come, first served). In this event, sales and tech-experts will give you insights into new developments relevant for commercial agents’ business plus a unique networking opportunity is offered.
Start the LUCA training programme by registering your personal account here: Account Registration
How to register
NEWS from December 2024
Survey Results Now Available!
We're excited to announce that the results of our recent survey are now accessible on the platform. Your valuable feedback has provided us with great insights, and we're eager to share the findings with you.
Please find the detailed results attached to this news.
Thank you for your participation and continued support!
NEWS from September 2024
Lille, France
The LUCA project team recently gathered in Lille, France, for a focused two-day session dedicated to shaping an engaging, forward-looking training program tailored for commercial agents.
With a commitment to enhancing the skillsets and knowledge of sales professionals, the team worked diligently to craft learning experiences that empower agents to navigate the evolving digital business landscape confidently.
The team also produced the first promotional videos and learning materials, which will soon be available to participants.
A big thank you to Christian Stadlmann, Anton Edtmeier, Andrea Holzinger, Silvio Cardinali, Christian Rebernig, Marco Righetti, Alessandro Romoli, Rachel Detain and Marievi Gretsi for your commitment to this mission.
Additionally, a special thanks to Deva Rangarajan and IESEG Business School for hosting us and supporting this opportunity for growth.
NEWS from November 2023
Vienna, Austria
The University of Applied Sciences Upper Austria and its partners met on the 27th of November for their first major LUCA project meeting.
With the objective to improve the skills and knowledge of the sales staff, the team worked attentively to make the first organisational decisions to get the project off to a good start.
A big thank you to Christian Stadlmann, Anton Edtmeier, Andrea Holzinger, Silvio Cardinali, Valerio Placidi, Sophia Avramidou and Deva Rangarajan for their commitment to this task.
Special thanks also go to Christian Rebernig, Marco Righetti and IUCAB Austria for the hospitality and to Ida Karner and the OeAD, who took the time to give us lots of useful information about the Erasmus+ funding programme.
